Universal Analytics is nearing the end of its data collection phase, and the deadline to switch to Google Analytics 4 (GA4) is approaching rapidly on July 1st, 2023. However, migrating to GA4 is not a simple one-click task. It requires careful planning and execution to ensure data integrity and avoid any disruptions. That’s why it’s crucial to leverage professional GA4 migration services like Niche Ignite to simplify the process and save you the hassle.
While GA4 offers similar functionality to Universal Analytics, it introduces a new interface, diverse metrics, and a different data collection methodology. Therefore, it’s essential to initiate the migration process early to ensure accurate data availability after Universal Analytics is retired.
The timeframe for transitioning to GA4 varies depending on your current website and Universal Analytics setup. Although GA4 begins collecting data shortly after installing the tag, it’s not sufficient for a seamless transition. Due to differences in metrics and tracking methods, meticulous setup is required to ensure precise data collection and interpretation.
The complete replacement of Universal Analytics with GA4 can take six to twelve months or longer, even after starting the transition. Therefore, the sooner you plan and execute the GA4 transition, the sooner you can start benefiting from its capabilities.
Integrating the GA4 implementation with your existing technology roadmap can be a strategic move. If you have software updates or a website redesign on the horizon, incorporating GA4 into these changes can be advantageous.
To ensure data accuracy, it’s recommended to set up your GA4 property as soon as possible. Since historical data from Universal Analytics won’t carry over to GA4, your new GA4 property will only begin recording traffic data once it’s established. Ideally, aim to have your GA4 property set up by July 1, 2022. If you miss this deadline, set it up at your earliest convenience.
The process of launching a new GA4 property involves setting it up and installing the GA4 tracking tag on your website. Afterward, you need to migrate relevant events to GA4, which requires careful identification and replication of valuable events due to the significant differences in the event model between Universal Analytics and GA4. Fortunately, Google provides tools for seamless event migration and alignment with GA4. Additionally, setting up custom dimensions and metrics correctly is crucial, considering the scope differences between Universal Analytics and GA4.
In summary, transitioning to GA4 is a detailed process that may take several months to ensure accurate measurement and valuable metrics for your business. However, with Niche Ignite’s expertise and assistance, this transition can be effortless and efficient. Reach out to us to explore our Google Analytics 4 migration services and simplify your transition today.
In short important notes:
- Deadline – existing GA stops tracking: July 1st, 2023
- If you don’t get GA4 up and running before July 1st, 2023 you will have a hole in your data and no tracking from that day.
- You have got the access to manage this yourself but if you would rather we do it for you.
- We are likely going to get busy with this as it seems like many clients have ignored, not known what it is all about or where to start.
Whats the service cost?
Our service package for migration of UA to GA4 is as follows per site: GA4 account creation, review time of your existing UA account, Connect UA (Universal Analytics) to your new GA4 property, and up to 2 goal/events migration. $330 / website
- Each additional goal/event that needs to be migrated and set up is charged at $55.
- We charge an additional $330 for migration ecommerce, setup of ecommerce tracking and reporting.