Niche Ignite Blog

Get it done! Do it like a pro.

get it done!

The Niche Ignite blog aims to empower businesses. No one knows a business like the team who runs it, therefor they are best positioned to update it. We build websites that are super easy to update, are intuitive and quickly extended as the business needs to advance.

As a Graphic Designer and Small Business Manager, I have lived, researched, explored most of the many facets of business presentation and marketing. I am now sharing 25+ years experience as an owner-manager of a successful graphic design and website development business.

I have always been entrenched in brand design, the consistency in the brand themes as a suite of media and how this affects the overall marketing platforms that client businesses use to offer their products and services.

In the coming weeks/months, I hope most you find my posts are relevant to you or your business, from small to company as an overall collective of brand and marketing avenues.

It will be honest opinions, tips on what I feel works in today’s markets and what we have tried, tested with either client or directly in our own Company’s and small businesses. I still have much to learn and I’m genuinely excited about the future of the technology spaces that I work with, there is always something new to try to set yourself apart from the common trends and competitors.

Tasmanian Council Websites Cradle Mountain Ai Cain Lazenby Niche Ignite Extended Web

Online Services for Tasmanian Council Websites: What to Offer Your Community?

The list of online services provided here is a comprehensive one that can apply to many local government websites, including those of Australian councils. However, it’s important to note that ...
Migration-service-UA-to-GA4_by_Niche Ignite-white

Hassle-Free Migration Google Analytics (UA) to GA4

Universal Analytics is nearing the end of its data collection phase, and the deadline to switch to Google Analytics 4 (GA4) is approaching rapidly on July 1st, 2023. However, migrating ...
Niche Ignite background technologies

Businesses register their .au Domain to help stop fraud

Australian Government Cyber Security Centre recommends businesses register their .au Domain Name to help stop fraud From September 20th 2022, anyone with an Australian presence (including businesses, organisations and individuals – No ...
Devonport City Council Website Mockup

WordPress the Preferred Choice for Councils

WordPress is an open-source content management system (CMS) used by millions of websites worldwide. This article will discuss best practices and recommendations for using WordPress to develop council websites, as ...
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.au domain name for your business website

Should I register the new .au direct domain name for my business? .au direct domain names – like – will be available as a new option for Australian Internet ...
Creek - Photo by Cain Lazenby

Importance of Google My Business and reviews

If you’re looking for ways to grow your business online, it’s important to know what tools are available. Google My Business listings, reviews on google and other social media that ...
business logos by Cain Lazenby at Niche Ignite, Tasmania

10 considerations for successful business logos

Business logos should be kept simple within the design, a busy logo’s message can become convoluted. Consumers may associate your brand with the logo, but if the logo’s support of ...
Website by Niche Ignite - Mockup school wordpress

7 Reasons Your School Website Should use WordPress

Wordpress ticks all the boxes with regards to your school website needs and requirements. Here are the reasons why we think you should consider switching to WordPress.
Website by Niche Ignite - Mockup primary schools

5 Factors When Choosing a School Website Provider

Whether you decide on giving the task of developing your school website to someone inside, hire a web developer outside your school, or purchase a subscription from a website provider, ...
Website by Niche Ignite - Mockup school desktop

5 Reasons Why Your School Needs a Website

Parents nowadays are choosy about where to send their children and having a modern school website with comprehensive information.
Cain Lazenby of Niche Ignite, Tasmania - Designer

Do what you love everyday

I choose to live and work the way I want… In the beginning, I was a freelance graphic designer, avid bodyboarder, launching my business in the mid-nineties. My pre-press artwork ...
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Use Favicons

Many people still don’t know what a favicon is or even if they have one already in use on an existing website. If you know what they are or have ...