Website Leads Value Calculator

Our calculator is 100% free, and you can send a copy email and including a PDF copy.

Niche Leads

An estimation tool to help define the value of a lead.

  • A 'CLIENTS' VALUE TO YOUR BUSINESS?

    What is one customer/client/lead worth to your business based on 'sales' before all expenses, taxes are taken out?
  • Best suited to Businesses that provide ongoing relationship services, for example; accountants.
  • One clients average SPEND per year for the service your business provides.
  • How many years on average does the customer stay using your services.
  • The above figures are a guide to figuring out your customer value over defined times; Monthly, Annually and Lifetime of the customer relationship
  • ACTUAL LEADS VALUE

    The website brings the estimated value below through your website, calculated on the figures you have included above and below.
  • Through website-related contacts or enquiries.
  • Based on the 'Life of customer relationship (years)' you defined above.
  • These figures aim to guide you on what value your website is currently bringing through to your business.
  • GOALS - WEBSITE POTENTIAL VALUE

    BE REALISTIC, we can help you get more leads but you still need to convert them into clients.
  • Based on the 'Life of customer relationship (years)' you defined above.
  • The results above are calculated on a 12 month period at whatever conversion rate you defined. *Please note it does not take into account staggered months for the 'LIFE Value' figures.
  • Marketing Allocation

    Marketing budgets for many small businesses are suggested to be between 8 - 12% gross. We have set a default conservative value of 8% below in our calculations.
  • Adjust to suit your business segment.
  • This uses your gross annual income provided and applies the 'Percentage Budget' that you included.
  • Have a think about this;

    1. Actual Vs Potential - Consider realistic goals and the 'Potential Value' estimated which could bring more leads into your business - compared with what you are currently doing now and the 'Actual Leads' you have brought in over the last 12 months.
    2. Marketing Allocation - how much of this overall budget will you be prepared to allocate to your website's SEO Strategy, and Social Marketing.
    3. Get Help - With some of our clients, we have increased traffic, improved visibility within the search engines for clients, with more leads/enquiries (the business still has to convert those leads) comes more potential customers.
  • SEND ME A COPY

    Complete the below two fields and click the 'SEND' button to send a copy to your email, all info and as PDF.