Food Unpacked is an Australian-based information platform dedicated to explaining what is in food, how food is processed, and how individuals can better understand and manage food sensitivities. The project brings together accessible everyday guidance alongside more detailed, evidence-based information for readers seeking deeper understanding.
Niche Ignite worked directly with Leonie Elizabeth to develop a logo that reflects the nature of the content — calm, considered and trustworthy. As a new brand, the focus was on creating a clear and professional identity that could support a growing library of articles, downloadable resources and publications without distraction.
The resulting logo provides a steady foundation for the Food Unpacked brand, supporting consistent use across the website, digital publications and future content as the platform continues to expand.