Alpha Electrics & Water is a Tasmanian-based services business that expanded its operations beyond electrical services to include water-related solutions. As part of this growth, a rebrand was required to reflect the broader scope of the business while retaining continuity with the existing brand.
Niche Ignite worked directly with Kent Wyllie to re-create the brand and logo, ensuring the updated identity supported the business name change and diversification. The focus was on clarity, consistency and practicality, allowing the brand to work effectively across vehicles, uniforms, signage and customer-facing materials.
The rebrand was carried through to the company’s website, social media channels and supporting media, providing a consistent and cohesive presence across all platforms. The resulting identity supports Alpha Electrics & Water’s continued growth while maintaining a strong and recognisable brand foundation.